Brochures are an effective marketing tool to promote your business, products or services. With the Google Docs brochure template, you can easily create professional-looking brochures without expensive design software. This guide will show you how to access and customize the Google Docs brochure template to suit your needs.
Accessing the Google Docs Brochure Template
Google Docs offers several brochure templates to choose from. To access the brochure templates:
- Open Google Docs and click on File > New > From template
- Search for “brochure” in the template search bar
- Select the brochure template you want to use
The brochure templates come in different styles and layouts. Preview the options to pick the one that aligns closest to your brand style.
For this guide, we’ll use the simple tri-fold brochure template. This versatile template works well for showcasing products, services, programs, events etc.
Customizing the Brochure Template
Once you’ve selected the tri-fold brochure template, it’s time to customize it. Here are some tips on updating the template with your own content and brand styling:
Add Your Branding
Start by adding your company logo, brand colors, and fonts to the template masthead. This immediately makes the brochure recognizable as belonging to your brand.
To edit the masthead:
- Click on the placeholder logo and replace with your own logo
- Update brand colors and fonts using the Google Docs formatting options
Craft a Compelling Headline
Your brochure headline is key for grabbing attention. Write an interesting headline that quickly tells readers what your brochure offers.
Keep it short and descriptive. For example, if you run a bakery, your headline could be “Discover Our Freshly Baked Goods”.
Structure the Content
Leverage the tri-fold format to showcase key information in an easy-to-scan layout.
Use the large left and right panels for attention-grabbing images and headlines. Reserve the middle panel for presenting details on your offerings, call-to-actions, contact information etc.
Follow the template content structure:
- Left panel: Most important offering (headline, description, image)
- Middle panel: Supporting details on offerings, pricing, contact info etc.
- Right panel: Second most important offering (headline, description, image)
Use High-Quality Photos
Support your brochure content with relevant, high-quality photos. Images showing real people using your product/service helps buyers visualize themselves as customers.
Source professional stock photos or use custom photos:
- Stock photos from sites like Unsplash are free to use
- Hire a photographer to take custom photos aligned with your brand style
Include a Clear Call-to-Action
Every brochure needs a strong call-to-action (CTA) to convert readers. Strategically place your CTA in the middle panel where reader attention flows.
CTA options include:
- Request consultation
- Visit store
- Start free trial
- Order now
Make the CTA button/text stand out boldly using color, size, or effects.
Download and Print Options
Once your brochure design is complete, download a PDF copy to print or share digitally.
Download PDF
To download a print-ready PDF brochure:
- Click File > Download > PDF Document (.pdf)
- Select print quality and standard paper size
- Click Download
Share the PDF file digitally or take it to a print shop.
Set Up for Printing
For professional brochure prints, optimize page setup:
- Click File > Page setup
- Under Paper size, pick standard brochure sizes like 8.5″ x 11″ or 8.5″ x 14″
- Set margins to 0.25″ – 0.5″
- Enable two-sided printing
With page setup ready, your brochure can be easily printed at a print shop or at home on brochure paper.
So that’s a handy walkthrough on using Google Docs templates to create stunning brochures! Choose from several professionally designed templates, customize with your own branding and content, and print or share digitally.
