Flyers are a great way to promote your business, events, sales, and more. With the right design and distribution strategy, flyers can help you reach new customers and boost engagement.
The good news is you don’t need fancy graphic design skills to create eye-catching flyers. With Microsoft Word, you can easily make professional flyers for free using built-in templates.
In this step-by-step guide, you’ll learn how to make a flyer in Word by:
- Choosing a template
- Customizing the design
- Adding your own images
- Including important information
- Saving and printing your flyer
Follow these simple steps to create stunning flyers with Word that help grow your business.
Step 1: Choose a Flyer Template in Microsoft Word
Microsoft Word provides various free flyer templates to kickstart your design process. Here’s how to access them:
- Open Microsoft Word on your computer
- Click the “File” tab
- Click “New” from the menu
- Type “flyers” in the search bar and press Enter
- Browse the template options and pick one you like
- Click the “Create” button to open the template
You can preview the templates to find one that matches the look and feel you want for your flyer. Options include flyers for:
- Events
- Businesses
- Real estate
- Services
- Sales
- Holidays
If you want more variety, you can search online for free Word flyer templates to download and customize.
Step 2: Customize the Flyer Design in Word
Once you’ve selected a template, it’s time to customize it with your own text, colors, fonts, and images.
Here are some design elements you can edit in your flyer template:
Text
- Headline
- Subheadings
- Body text
- Contact information
Select any text box in the flyer template to type in your own words. Change the font, size, and color to suit your brand.
Colors
Adjust colors like:
- Background
- Text
- Logos
- Icons
Click on any design element and use the “Format” tab to alter colors.
Images
All the templates include placeholder images you can swap out. To change a picture:
- Right-click it
- Select “Change picture”
- Choose a new image from your computer files
Tip: For best print quality, use high-resolution images (300dpi).
Layout
Alter the arrangement of text boxes, images, shapes, and other flyer elements by clicking and dragging them to new positions.
Get creative with the layout while ensuring your flyer looks professional. Stick to two or three fonts for the best typography.
Step 3: Add Your Own Images to the Flyer
Compelling images help capture attention and communicate key messages on a flyer.
You have a few options for sourcing good flyer photos:
- Take custom photos relevant to your business or event
- Search free image databases like Pixabay and Pexels
- Buy stock photos from providers like Shutterstock
- Use your brand’s existing Instagram or Facebook images
Whatever images you use, optimize them for printing with an image editor. Give them high resolution, sharpness, brightness, and contrast.
Then insert your chosen photos into the Word flyer template by following Step 2 above.
Step 4: Include Essential Information on Your Flyer
While flyers are designed to grab interest quickly, you still need to incorporate key details like:
- What you’re promoting
- Benefits and features
- Event/sale dates and times
- Location
- Contact info
- Website/social media
- Calls-to-action
Prioritize the most vital information people need at the top of your flyer content hierarchy. Summarize key messages in bullet points, captions, or short paragraphs for easy scanning.
Use large, bold fonts to emphasize things like:
- Headlines
- Dates and times
- Venue addresses
- Discount amounts
- Contact details
Help readers quickly digest flyer content by highlighting important info visually.
Step 5: Save and Print Your Flyer
As a final step, save your flyer design as a high-quality print-ready PDF file.
To save your flyer:
- Click “File” then “Save As”
- Select a location on your computer
- Change the file type to “PDF”
- Click “Save”
To print your flyer:
- Go to the “File” menu
- Choose “Print”
- Select your printer and printing options
- Click “Print”
- Collect your printed flyers
Print dozens or hundreds of flyers depending on your distribution plan. Hand them out at your business premises, events, conferences, tradeshows, or in local neighborhoods.
You can also email your flyer PDF to contacts or share it on social media. Link to your website so people can learn more after seeing your flyer.
Design a High-Impact Flyer in Word Today
Well-designed flyers are an affordable way for small businesses and event organizers to market offline and reach more customers.
With this simple guide, you can create stunning customizable flyers with Microsoft Word in minutes for free.
Choose from professionally designed templates, add your own branding, optimize images, and include essential info.
Then distribute eye-catching, effective flyers that introduce your brand, promote sales, and boost event turnout.
Start growing your business now with DIY flyers made in Word!
